“Клевые дела” is the only Russian language magazine for anglers in Latvia. With more than 30% of population of Latvia still speaking and reading Russian, it is crucial to communicate both language groups separately. “Клевые дела” is published 6 times a year and has 7.000 readers per issue.
Magazine Клевые дела publishes exciting adventure stories, meaningful interviews, expert tips and techniques. We have carp and pike, salmon and trout, zander and tench - Latvia is unique with its diversity living in its waters. As a result, there are readers focusing on one particular angling method and there are “universal soldiers”. What remains common for all of them is a true love of nature, water and fishing.
However, fishing is not just a hobby. For some, it’s also a sport. For others - business. For someone else, maybe even politics. Клевые дела looks at all aspects of fishing in an effort to clarify where there are sometimes more questions than answers.
Fishing as a hobby has many competitors - TV, video games, pubs, even work. These competitors actively try to lure our readers away from rivers and lakes. Therefore, Клевые дела aims to promote fishing as strongly as possible, both as a part of an active lifestyle and as a wonderful way to supplement the family table with healthy food.
Because none of us can breathe without water.
