Architects and designers are the main decision influencers in the construction and renovation process – hundreds of choices are done each day – this or that lamp, wallpaper, roof material or flower should be chosen. The magazine is the best way to introduce new products in the market, to show the advantages and benefits of them, because the ads here are not just noticed but carefully studied in case containing necessary information. The magazine is usually collected and reviewed when necessary so the ad placed here has also a very long life.
Finally, architects and designers themselves are quite an attractive audience for some exclusive products like luxury cars or fashion.
